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Public Relations/Marketing

Using free online tools, participants can create professional looking graphics for print and social media. Tips for design, crafting a message, and using the rules for specific media will also be covered.
4/4/2017 | 1 hour
Learn how to set your library’s promotions apart using Photoshop basics with Tammy Blackwell from Marshall County Public Library. This presentation will demonstrate Photoshop techniques for creating web images & flyers and is geared toward users who have little or no experience with the program. Topics will include image resolution, color modes, working in layers, changing/matching colors, and using other common tools.
6/14/2018 | 1 hour | Handouts (PDF), Slides (PDF)
For this promotion, the Paul Sawyier Public Library’s marketing strategy hinged on making staff picks more personable. They wanted to hook patrons in with recommendations from their favorite genres (and favorite library employees!), and then push the focus to NoveList. They put a face with the staff picks, created colorful marketing content, and used multiple social media platforms. This webinar covers the ideas behind the initiative, roll out, and if/how the NoveList usage statistics changed after the first quarter.
10/18/2017 | 0.75 hours

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