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Public Relations/Marketing

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​​​​Note:

We recommend viewing archived webinars using the Adobe Connect Application, which can be downloaded here: www.adobe.com/go/ConnectShell11. If you have trouble viewing our archived webinars, please let us know at KDLA.Certification@ky.gov.

Please Be Aware:

A known bug in Adobe Connect may stop you from using the Classic View to watch our archived webinars. This mainly affects those needing closed captioning. If you are trying to view an archived webinar, need closed captioning, and are unable to switch to the Classic View, please contact us at KDLA.Certification@ky.gov and we will provide you with a temporary workaround. We apologize for the inconvenience.
Using free online tools, participants can create professional looking graphics for print and social media. Tips for design, crafting a message, and using the rules for specific media will also be covered.
4/4/2017 | 1 hour
Join the PR team at the Scott County Public Library as they describe their experience producing a library calendar that is mailed to every household in Scott County. The presentation includes facts on production, content, design process, and nonprofit mailing costs. All library budgets are different but join this session to find a plan that works for your library's size and budget.
10/2/2019 | 1 hour
Learn how to set your library’s promotions apart using Photoshop basics with Tammy Blackwell from Marshall County Public Library. This presentation will demonstrate Photoshop techniques for creating web images & flyers and is geared toward users who have little or no experience with the program. Topics will include image resolution, color modes, working in layers, changing/matching colors, and using other common tools.
6/14/2018 | 1 hour | Handouts (PDF), Slides (PDF)
For this promotion, the Paul Sawyier Public Library’s marketing strategy hinged on making staff picks more personable. They wanted to hook patrons in with recommendations from their favorite genres (and favorite library employees!), and then push the focus to NoveList. They put a face with the staff picks, created colorful marketing content, and used multiple social media platforms. This webinar covers the ideas behind the initiative, roll out, and if/how the NoveList usage statistics changed after the first quarter.
10/18/2017 | 0.75 hours

Captioning

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